K18 hosted an enchanting experience outside the Sephora store at The Grove, Los Angeles, featuring a whimsical "magic science bus" designed to whisk visitors away to the innovative realm of K18's lab. Inside, guests were treated to a groundbreaking virtual reality experience. The space was equipped with approximately 50 Oculus VR devices, offering an immersive journey into the brand's products and proprietary science. As visitors indulged in Happy Ice treats and sampled complimentary K18 products, the event provided a delightful fusion of exploration and enjoyment.

Agency, Company X Marketing