OBJECTIVE
CHALLENGE
To establish a contemporary setting, Bombay Sapphire collaborated with the visionary director Baz Luhrmann to host an exhibition and panel featuring the world's first ultra-realistic robot artist, Ai-Da. This groundbreaking art event, named "Saw This, Made This," unfolded at the iconic Chelsea Factory.
Creative Agency, Catalina Productions
The task was to transform the traditional notion of a gallery into an immersive experience that not only showcased the brand's innovative spirit but also engaged and captivated users. Integrating the latest AI technology, represented by the presence of Ai-Da, the world's first ultra-realistic robot artist, presented an exciting opportunity to push the boundaries of creativity and engagement. However, ensuring that this technological marvel seamlessly complemented the modern inspiration of the gallery space while effectively conveying Bombay Sapphire's brand message was no small feat. It required meticulous planning, strategic implementation, and a deep understanding of both the brand's identity and the expectations of the target audience. Balancing innovation with coherence and relevance was at the heart of meeting the challenge head-on.
Set up
STRATEGY
RESULT
Firstly, we conducted extensive research to understand the intersection of art, technology, and luxury, as well as the preferences and expectations of the target audience. Leveraging our collaboration with Baz Luhrmann and Ai-Da, we then harnessed their expertise and creative vision. Together, we conceptualized a cohesive theme that seamlessly integrated modern design elements with the latest AI technology, aligning closely with Bombay Sapphire's brand identity. With this foundation in place, we meticulously designed the layout and flow of the event to optimize engagement and ensure a seamless experience for attendees. Throughout the building process, we remained agile and adaptable, continuously refining our approach by staying true to our vision.
The conclusion of the event left all parties involved thoroughly satisfied. Our esteemed clients expressed their satisfaction with the overall outcome, while attendees were captivated by the immersive experience. They were impressed by the seamless integration of modern design and cutting-edge AI technology, which exceeded expectations and sparked lively discussions. The event left a lasting impression on everyone who attended, showcasing the success of our collaboration and innovative approach.
