OBJECTIVE
To create six original set designs for the Barbie Press Junket
Our vision was to fabricate immersive environments that transport viewers into the fantastical world of Barbie. Each set design was carefully curated, drawing inspiration from Barbie's iconic fashion, dreamy lifestyle, and adventurous spirit.
Location: Four Seasons Hotel, Los Angeles
Creative Agency: Avenge Creative
CHALLENGE
Part of our creative challenge, was to embark on the task of designing nine original set concepts that embody the timeless essence of the Barbie brand. These sets payed homage to Barbie's rich heritage while infusing a touch of contemporary flair to captivate audiences of all ages
We reimagined and combined Barbie’s modern iconic style into a fun, classic, glamorous extravaganza set design. Our creative team spared no effort in bringing each vision to life.
STRATEGY
We immersed our selfs in barbie culture and worked hand-in-hand with the hotel's event management team. Together, we will seamlessly coordinate the logistical aspects, from space utilization to lighting, sound, and decor installations.
By fusing our creative prowess with the clients expertise, we aimed and delivered a series of exceptional set designs that encapsulated the essence of the Barbie brand.
RESULT
Our flawless execution in designing and fabricating the Barbie set created an extraordinary Barbie Press Junket Experience, leaving both clients and viewers ecstatic. The set design, blending elegance and innovation, served as a captivating backdrop, evoking wonder and nostalgia. Every detail, meticulously crafted, contributed to a magical atmosphere. From seamless logistics to impeccable timing, our dedication to excellence ensured an unforgettable event. Viewers worldwide were enraptured, spreading positivity and excitement online. Our clients were not just satisfied; they were overjoyed, as were viewers, celebrating the power of flawless execution and boundless creativity.
